Public research reports
When making a purchase, do you prefer to buy a product released by the brand itself or one recommended by a creator?
This report evaluates consumer decision-making patterns when choosing between direct brand offerings and creator-endorsed products. By analyzing these preferences, we provide validation on how different sources of influence impact purchasing behavior. Use these insights to compare the effectiveness of brand-led versus creator-led marketing strategies.
Based on a survey of 500 U.S. consumers generated from demographic-based AI respondents.
Creator-recommended product (54.2%)
Do B2B SaaS decision-makers prefer pay-per-credential or tiered subscription pricing for white-label digital credential solutions?
This report evaluates the strategic preferences of B2B SaaS decision-makers regarding pricing models for white-label digital credential solutions. By analyzing the trade-offs between pay-per-credential and tiered subscription structures, this analysis helps stakeholders validate their commercial strategy. Use these insights to align your product offering with market expectations and optimize your revenue model.
Based on a survey of 300 U.S. consumers generated from demographic-based AI respondents.
Tiered subscription model (63.3%)
Which packaging concept for a new oat milk latte performs better among US coffee drinkers: 'Light Oat Latte' (emphasizing health) or 'Silky Oat Latte' (emphasizing taste)?
This report provides a comparative analysis of two distinct packaging concepts for a new oat milk latte to determine consumer preference among US coffee drinkers. By evaluating the impact of health-focused messaging versus taste-driven positioning, this validation helps stakeholders make informed decisions regarding product branding. The findings offer clear insights into how different value propositions resonate with the target market.
Based on a survey of 500 U.S. consumers generated from demographic-based AI respondents.
Silky Oat Latte (emphasizing taste and texture) (67%)
9