Sample size 500
Completed / Failed 500 / 0
Which of these two oat milk latte concepts do you find more appealing?
Silky Oat Latte (emphasizing taste and texture)
67.0%
n=335
Respondents for this option · Drivers
Taste and mouthfeel experience
Health and nutritional profile
Brand promise and positioning
Price and value perception
Ingredients and quality
Light Oat Latte (emphasizing health benefits)
26.6%
n=133
Respondents for this option · Drivers
Health and nutritional profile
Brand promise and positioning
Ingredients and quality
Price and value perception
Taste and mouthfeel experience
Neither of these options
6.4%
n=32
Respondents for this option · Drivers
Price and value perception
Ingredients and quality
Brand promise and positioning
Taste and mouthfeel experience
Health and nutritional profile
Silky Oat Latte (emphasizing taste and texture) audience
The Silky Oat Latte concept appeals most strongly to male coffee drinkers aged 35-44.
335 / 500 respondents67%
The segment shows a strong preference for the taste-focused Silky Oat Latte among those aged 35 to 44.
Male coffee drinkers are more likely to favor this concept compared to the general population.
Consumers with a bachelor's degree are notably more represented in this preference group.
Key differences
Potential risks
What are they worried about?
Skepticism regarding taste, texture, and quality delivery
My main concern is that the product might not actually live up to the silky texture promised on the label, which would make it a disappointing purchase given my budget.
Concerns about high price and lack of value
I am concerned that this product will be overpriced for what it is, and given my limited budget, I do not see enough value to justify switching from my current coffee routine.
Distrust of health claims and nutritional transparency
I am concerned that the health claims might be marketing fluff rather than backed by transparent nutritional data, which makes me skeptical about the actual benefits.
Fear that health-focused branding compromises flavor
I worry that focusing so much on the health benefits might mean the latte doesn't taste as good as a regular one. If it doesn't have a satisfying flavor, I probably won't buy it again regardless of how healthy it is.
Preference for traditional dairy and brand familiarity
I am concerned that an oat-based product might not live up to the rich, familiar taste of the dairy I am used to, and I prefer sticking with what I know works.
Sampling data