Sample size 199
Completed / Failed 199 / 1
Which of these taglines would make you more likely to sign up for a new grocery delivery service?
Groceries at your door in 30 minutes
52.8%
n=105
Respondents for this option · Drivers
It emphasizes time-saving convenience
It feels more reliable as a service promise
It offers immediate financial savings
It addresses my most urgent need when ordering groceries
Free delivery on your first order
39.2%
n=78
Respondents for this option · Drivers
It offers immediate financial savings
It feels more reliable as a service promise
It addresses my most urgent need when ordering groceries
Neither of these options would encourage me to sign up
8.0%
n=16
Respondents for this option · Drivers
It addresses my most urgent need when ordering groceries
It emphasizes time-saving convenience
It offers immediate financial savings
It feels more reliable as a service promise
Groceries at your door in 30 minutes audience
The 30-minute grocery delivery tagline resonates most strongly with young, male, college-educated professionals.
105 / 199 respondents52.8%
The segment is heavily driven by adults aged 25-34, who are nearly twice as likely to prefer this tagline compared to the general population.
Respondents in this group are more likely to hold a bachelor's degree and reside in the Western United States.
Male respondents show a higher preference for the speed-focused messaging than the overall baseline.
Key differences
Potential risks
What are they worried about?
Lack of pricing transparency and hidden fees
I am primarily concerned about hidden service fees and inflated item prices that are not transparent upfront. These unexpected costs undermine the value of the service and complicate my budget management.
Unreliable delivery scheduling and timing
My biggest concern is the risk of unreliable delivery times, as I prioritize efficiency and structured scheduling in my day. If the service cannot guarantee the promised arrival window, it disrupts my entire workflow.
Inability to personally select high-quality produce
My biggest concern is that I won't be able to personally pick out the freshest produce, as I worry that delivery services might choose lower-quality items that I would otherwise reject at the store.
Lack of trust in delivery personnel and security
My main concern is the lack of trust in the delivery personnel handling my food, as I worry about who exactly is selecting and transporting my items.
Technical issues and ordering process complexity
I worry that the ordering process might be overly complicated or prone to errors, which makes me hesitant to rely on the service.
Sampling data