MoeVox

Research brief

Which strategy do professional pest managers prioritize when faced with a supply shortage of a proprietary pre-mix product like Velum Total during a critical application window?

Based on a survey of 200 U.S. consumers generated from demographic-based AI respondents.Sep 26, 2026, 9:32 AMPublic research report

Target audience

Professional row crop farm managers and field operations managers responsible for chemical procurement and pest management programs.

Age 25-65

Education Some college, Bachelor, Master, Doctorate

Personal income 50k-99k, 100k-149k, 150k-199k, 200k+

Occupation Management, Farming / Fishing / Forestry

Sample size 200

Completed / Failed 200 / 0

When facing a supply shortage of a proprietary pre-mix product during a critical application window, which strategy do you prioritize?

Purchase individual active ingredients to tank-mix and replicate the required chemistry on-site

62.5%

n=125

Respondents for this option · Drivers

Minimizing operational downtime and adhering to the application schedule

Maintaining consistent technical efficacy and crop protection standards

Managing overall input costs and procurement efficiency

Reducing the complexity and labor requirements of on-site mixing

Source a different branded pre-mix with a similar, though not identical, chemical profile

29.0%

n=58

Respondents for this option · Drivers

Minimizing operational downtime and adhering to the application schedule

Maintaining consistent technical efficacy and crop protection standards

Mitigating long-term resistance management risks

Managing overall input costs and procurement efficiency

Wait for the proprietary pre-mix to become available, even if it delays application

4.0%

n=8

Respondents for this option · Drivers

Maintaining consistent technical efficacy and crop protection standards

Mitigating long-term resistance management risks

Switch to a completely different class of chemistry that is currently in stock

3.5%

n=7

Respondents for this option · Drivers

Minimizing operational downtime and adhering to the application schedule

Skip the application for this cycle and adjust the pest management program accordingly

1.0%

n=2

Respondents for this option · Drivers

Maintaining consistent technical efficacy and crop protection standards

Purchase individual active ingredients to tank-mix and replicate the required chemistry on-site audience

Professional row crop managers prioritize on-site tank-mixing as a primary strategy during proprietary product shortages.

125 / 200 respondents62.5%

Respondents in the West are significantly more likely to favor replicating chemistry on-site compared to the general baseline.

The segment shows a higher representation of female managers and individuals with some college education.

Key differences

Potential risks

Sampling data

Review the respondent-level sample records