Sample size 200
Completed / Failed 200 / 0
Which of these two taglines makes you more likely to try a new grocery delivery service?
Free delivery on your first order
59.0%
n=118
Respondents for this option · Drivers
Cost savings on the initial purchase
General interest in trying a new service
The convenience of rapid delivery
Reliability of the service promise
Groceries at your door in 30 minutes
37.0%
n=74
Respondents for this option · Drivers
The convenience of rapid delivery
Cost savings on the initial purchase
General interest in trying a new service
Reliability of the service promise
Neither of these options appeals to me
4.0%
n=8
Respondents for this option · Drivers
General interest in trying a new service
Reliability of the service promise
Free delivery on your first order audience
The 'Free delivery on your first order' tagline resonates most strongly with budget-conscious and older demographics.
118 / 200 respondents59%
The segment is significantly more likely to be aged 55-64 and have a high school education.
Respondents in this group are primarily located in the South and report annual household incomes under $50,000.
Key differences
Potential risks
What are they worried about?
Concerns about fresh produce quality and inability to hand-select items
My biggest concern is whether the fresh produce will actually be high quality, as I prefer to pick out my own fruits and vegetables to ensure they are fresh.
Concerns about hidden fees and total cost transparency
I am mainly worried that the final bill will be higher than expected due to hidden service fees or delivery surcharges that are not clearly stated upfront.
Concerns about order accuracy and the burden of resolving errors
My main concern is that the items I receive might not be accurate, which would create unnecessary complexity and waste my time when I am relying on a quick delivery.
Concerns about delivery reliability and schedule disruption
My main concern is that if the delivery is not reliable, it will disrupt my tight schedule and make it difficult to manage my time effectively.
Sampling data