Sample size 200
Completed / Failed 200 / 0
Which of these taglines for a grocery delivery service is more appealing to you?
Free delivery on your first order
48.5%
n=97
Respondents for this option · Drivers
The focus on cost savings
The perceived reliability of the service
The clarity of the value proposition
The focus on speed and convenience
Groceries at your door in 30 minutes
42.5%
n=85
Respondents for this option · Drivers
The focus on speed and convenience
The perceived reliability of the service
The clarity of the value proposition
The focus on cost savings
Neither of these options
9.0%
n=18
Respondents for this option · Drivers
The perceived reliability of the service
The clarity of the value proposition
The focus on cost savings
The focus on speed and convenience
Free delivery on your first order audience
The 'Free delivery on your first order' tagline resonates most strongly with lower-income adults aged 55-64 living in the West.
97 / 200 respondents48.5%
Over half of this segment earns less than $50,000 annually.
Adults aged 55-64 are significantly more likely to prefer this offer compared to the general population.
Respondents from the Western United States show a higher preference for this promotional incentive.
Key differences
Potential risks
What are they worried about?
Concerns about hidden fees and unpredictable total costs
I am mainly worried that hidden fees or service charges will end up making the total cost much higher than what I would pay by just going to the store myself.
Concerns about produce quality and selection accuracy
My main concern is that a shopper picking items for me might not choose the same quality of fresh produce that I would select myself.
Concerns about unreliable delivery times and schedule disruption
My main concern is that inconsistent delivery schedules would disrupt my busy work week and make it difficult to manage my household efficiently.
Concerns about service usability and customer support
I worry that if something goes wrong with the delivery, it will be a huge hassle to get my money back or talk to a real person.
Sampling data