Sample size 1,000
Completed / Failed 1000 / 0
Which of these grocery delivery taglines is more appealing to you?
Free delivery on your first order
49.1%
n=491
Respondents for this option · Drivers
Financial savings on the initial order
Overall value proposition
Speed and convenience of delivery
Reliability of the service promise
Groceries at your door in 30 minutes
45.6%
n=456
Respondents for this option · Drivers
Speed and convenience of delivery
Reliability of the service promise
Financial savings on the initial order
Overall value proposition
Neither of these options appeals to me
5.3%
n=53
Respondents for this option · Drivers
Overall value proposition
Reliability of the service promise
Speed and convenience of delivery
Financial savings on the initial order
Free delivery on your first order audience
The 'Free delivery on your first order' tagline resonates most strongly with lower-income households in the Southern United States.
491 / 1,000 respondents49.1%
Nearly two-thirds of respondents who prefer this tagline have an annual income below $50,000.
This segment shows a notable concentration of high school graduates and residents living in the South.
Individuals aged 45 to 54 are more likely to favor this promotional offer compared to the general population.
Key differences
Potential risks
What are they worried about?
Financial transparency and hidden costs
I worry that high service or delivery fees will end up making the total cost far more expensive than just going to the store myself.
Concerns regarding product quality and selection accuracy
I am primarily worried that a stranger picking my groceries will choose bruised produce or items nearing their expiration date.
Unreliable delivery timing and scheduling
My main concern is that the service might be unreliable or disorganized, which would create unnecessary complexity in my schedule.
Data security and financial privacy risks
My primary concern is the potential for data breaches or mishandling of my personal financial information, which is why I prioritize platform security above all else.
App usability and technical reliability
I worry that the app will be too complicated to navigate and that I might accidentally pay extra fees or make mistakes with my order.
Sampling data