Sample size 500
Completed / Failed 500 / 0
Which of these grocery delivery taglines is more appealing to you?
Free delivery on your first order
49.6%
n=248
Respondents for this option · Drivers
Financial savings on my first order
Trust in the service reliability
The clarity of the value proposition
The speed and convenience of delivery
Groceries at your door in 30 minutes
44.0%
n=220
Respondents for this option · Drivers
The speed and convenience of delivery
Financial savings on my first order
The clarity of the value proposition
Trust in the service reliability
Neither of these options
6.4%
n=32
Respondents for this option · Drivers
The clarity of the value proposition
Trust in the service reliability
The speed and convenience of delivery
Financial savings on my first order
Free delivery on your first order audience
The 'Free delivery on your first order' tagline appeals most to female consumers earning under $50,000 annually.
248 / 500 respondents49.6%
This segment is significantly more likely to earn under $50,000 compared to the general population.
The audience shows a higher concentration of individuals with a high-school education level.
Female respondents and those in the 25-34 age bracket are more likely to prefer this promotional offer.
Key differences
Potential risks
What are they worried about?
Hidden fees and unpredictable pricing
My primary concern is the lack of transparency regarding hidden service fees that often inflate the final cost beyond the advertised price. I am skeptical of marketing claims that do not clearly disclose the full financial breakdown upfront.
Unreliable delivery time promises
I worry that the thirty-minute promise is unrealistic and that I will end up waiting much longer for my groceries to actually arrive.
Inability to inspect fresh produce and meat quality
My main concern is that I might not get the same quality of fresh produce or meat as I would if I picked the items out myself at the store.
Difficult or inefficient ordering platform
I am concerned that the ordering platform might be too complicated or glitchy to navigate, which would make the process more frustrating than just going to the store myself.
Sampling data