Sample size 200
Completed / Failed 200 / 0
Which of these grocery delivery service taglines is more likely to make you want to try the service?
Free delivery on your first order
58.5%
n=117
Respondents for this option · Drivers
Financial savings on the first order
The simplicity of the message
The reliability of the service promise
The convenience of rapid delivery
Groceries at your door in 30 minutes
37.5%
n=75
Respondents for this option · Drivers
The convenience of rapid delivery
Financial savings on the first order
The reliability of the service promise
The simplicity of the message
Neither of these options appeals to me
4.0%
n=8
Respondents for this option · Drivers
The simplicity of the message
The convenience of rapid delivery
Financial savings on the first order
Free delivery on your first order audience
The 'Free delivery on your first order' tagline resonates most strongly with lower-income female consumers.
117 / 200 respondents58.5%
This segment is significantly more likely to be female and earn less than $50,000 annually compared to the general population.
Respondents in this group are more likely to have a high-school education and work within the education, health, or social services sectors.
Key differences
Potential risks
What are they worried about?
Hidden costs and unpredictable pricing
I worry that hidden service fees or delivery charges will end up making the order much more expensive than I planned, which is a real concern given my limited budget.
Concerns about fresh produce quality and selection
I worry that prioritizing speed over everything else will lead to receiving poor quality or bruised produce that I would have otherwise picked out myself.
Unreliability of delivery speed and scheduling
The biggest risk is that the service will consistently fail to meet the thirty-minute window, which would make the promise unreliable and a waste of my time.
Inaccurate orders and missing items
My primary concern is that a 30-minute delivery window is too tight to guarantee accuracy, leading to missing or incorrect items. In my professional experience, rushing processes often results in unreliable data and errors.
Data privacy and security risks
I am concerned that sharing my personal information and payment details for a grocery delivery app could lead to data security issues or unwanted privacy risks.
Sampling data