Sample size 100
Completed / Failed 100 / 0
Which of these grocery delivery service taglines is more appealing to you?
Free delivery on your first order
52.0%
n=52
Respondents for this option · Drivers
Financial savings on the first order
The speed and convenience of delivery
The reliability of the service promise
Other
Groceries at your door in 30 minutes
42.0%
n=42
Respondents for this option · Drivers
The speed and convenience of delivery
The reliability of the service promise
Financial savings on the first order
Neither of these options
6.0%
n=6
Respondents for this option · Drivers
Other
Financial savings on the first order
The reliability of the service promise
The speed and convenience of delivery
Free delivery on your first order audience
Consumers preferring free delivery on their first order are more likely to have lower household incomes and reside in the Western United States.
52 / 100 respondents52%
This segment is significantly more likely to earn under $50,000 annually compared to the general population.
Respondents in this group are twice as likely to live in the Western region of the country.
Individuals with a high school education or some college experience show a stronger preference for this promotional offer.
Key differences
Potential risks
What are they worried about?
Concerns about hidden fees and unpredictable pricing
My main concern is that hidden service fees or delivery surcharges will negate the value of any initial discounts. I prefer transparent pricing so I know exactly what I am paying for upfront.
Unreliable delivery timing and schedule disruption
The biggest risk is that the delivery window will be missed, rendering the promise of speed useless and disrupting my schedule.
Poor quality of hand-picked fresh items
My primary concern is that someone else picking out my produce or meat might not meet my personal standards for freshness and quality.
No perceived risks or concerns
I really do not have any concerns because I trust that a professional service will handle my groceries carefully and deliver them on time as promised.
Inefficient or difficult ordering platform
I am concerned that the app interface might be too clunky or confusing to navigate quickly when I am already pressed for time. If the platform is not intuitive, the promise of speed becomes irrelevant because I would end up spending more time troubleshooting the order.
Sampling data