Sample size 50
Completed / Failed 50 / 0
Which of these taglines makes you more likely to try a new grocery delivery service?
Free delivery on your first order
54.0%
n=27
Respondents for this option · Drivers
The immediate cost savings
The reliability of the service promise
The overall simplicity of the offer
The convenience of rapid delivery
Groceries at your door in 30 minutes
44.0%
n=22
Respondents for this option · Drivers
The convenience of rapid delivery
The reliability of the service promise
The immediate cost savings
Neither of these options appeals to me
2.0%
n=1
Respondents for this option · Drivers
The reliability of the service promise
Free delivery on your first order audience
The 'Free delivery on your first order' tagline resonates most strongly with married adults aged 45-54 earning under $50k.
27 / 50 respondents54%
This segment is significantly more likely to be married and have some college education compared to the general population.
Price sensitivity appears to be a key driver, as nearly half of this group earns less than $50,000 annually.
Key differences
Potential risks
What are they worried about?
Concerns about product quality and accuracy
My main concern is that the quality or freshness of the produce might be inconsistent compared to what I would pick out myself in the store.
Concerns about delivery reliability and scheduling
My primary concern is that the service might fail to meet its delivery window, as unreliable timing disrupts my schedule and undermines the efficiency I expect from a premium service.
Concerns about hidden costs and pricing transparency
My main concern is that hidden fees or inconsistent pricing will undermine the service's value and make it an inefficient use of my time compared to shopping for myself.
Concerns about data security and technical issues
My primary concern is the potential for data breaches or unauthorized access to my sensitive personal and financial information stored within the delivery platform.
Sampling data