Research brief

Which factor do corn farmers prioritize as having the greatest impact on root protection when evaluating the success of their soil-applied insecticide program for corn rootworm?

Based on a survey of 44 U.S. consumers generated from demographic-based AI respondents.Sep 25, 2026, 2:11 PMPublic research report

Target audience

Commercial corn growers and independent crop consultants managing continuous corn operations.

Age 25-75

Education Some college, Bachelor, Master, Doctorate

Personal income 50k-99k, 100k-149k, 150k-199k, 200k+

Occupation Farming / Fishing / Forestry

Sample size 44

Completed / Failed 44 / 0

Which of the following factors do you prioritize as having the greatest impact on root protection when evaluating the success of your soil-applied insecticide program for corn rootworm?

Calibrating equipment for precise placement relative to the seed furrow

63.6%

n=28

Respondents for this option · Drivers

Maximizing yield potential and protecting root health

Reliability and consistency of performance across different soil conditions

Timing application based on GDD and soil temperature models

20.5%

n=9

Respondents for this option · Drivers

Maximizing yield potential and protecting root health

Reliability and consistency of performance across different soil conditions

Stacking multiple chemical modes of action

9.1%

n=4

Respondents for this option · Drivers

Reducing the risk of corn rootworm resistance development

Maximizing yield potential and protecting root health

Selecting the most potent active ingredient or premium brand

4.5%

n=2

Respondents for this option · Drivers

Optimizing operational efficiency and labor management

Maximizing yield potential and protecting root health

Increasing the application rate of the insecticide

2.3%

n=1

Respondents for this option · Drivers

Maximizing yield potential and protecting root health

Calibrating equipment for precise placement relative to the seed furrow audience

Younger, college-educated corn growers prioritize precise equipment calibration for effective rootworm protection.

28 / 44 respondents63.6%

This segment is significantly more likely to hold a bachelor's degree compared to the general grower population.

The group shows a strong concentration of professionals aged 25 to 34 who are actively employed.

Key differences

Potential risks

Sampling data

Review the respondent-level sample records