Sample size 200
Completed / Failed 200 / 0
When evaluating generic plant growth regulators (PGRs) for your berry operation, which of the following factors is the most important to your decision-making process?
Results from small-scale, on-farm field trials conducted under my specific conditions
72.5%
n=145
Respondents for this option · Drivers
Confidence in performance based on local, real-world evidence
Reliability and responsiveness of the product provider
Direct impact on operational profitability and cost management
Minimizing risk of crop damage or tank-mix incompatibility
Formulation profile (inert ingredients, surfactants, solvents) and tank-mix compatibility data
13.0%
n=26
Respondents for this option · Drivers
Minimizing risk of crop damage or tank-mix incompatibility
Reliability and responsiveness of the product provider
Direct impact on operational profitability and cost management
Lowest price-per-gallon or per-acre cost
8.0%
n=16
Respondents for this option · Drivers
Direct impact on operational profitability and cost management
Confidence in performance based on local, real-world evidence
Supplier reputation and technical support availability
5.5%
n=11
Respondents for this option · Drivers
Reliability and responsiveness of the product provider
Confidence in performance based on local, real-world evidence
Active ingredient concentration (e.g., grams per liter)
1.0%
n=2
Respondents for this option · Drivers
Need for precise application and dosage control
Results from small-scale, on-farm field trials conducted under my specific conditions audience
Berry growers prioritizing on-farm field trials for PGR evaluation are typically established professionals in their mid-career.
145 / 200 respondents72.5%
This segment is primarily composed of married individuals aged 35 to 44 with advanced academic degrees.
These decision-makers represent a high-income demographic, with nearly a quarter earning over 200k annually.
Key differences
Potential risks
Sampling data