Research brief

What is the primary driver for businesses to discontinue the use of a SaaS tool, evaluated against factors including ROI, pricing, competitive superiority, customer support, team adoption, and technical integration?

Based on a survey of 200 U.S. consumers generated from demographic-based AI respondents.Sep 6, 2026, 5:37 AMPublic research report

Target audience

US-based B2B software buyers / ops & IT decision-makers in SMBs

Age 25-65

Education Bachelor, Master, Doctorate

Personal income 100k-149k, 150k-199k, 200k+

Occupation Management, Business / Financial Operations, Computer / Mathematical

Sample size 200

Completed / Failed 200 / 0

Which of these factors is the most significant reason for your organization to discontinue the use of a SaaS tool?

Poor ROI / no measurable results

37.0%

n=74

Respondents for this option · Drivers

Financial sustainability and budget alignment

Direct impact on operational efficiency

Technical stability and ecosystem compatibility

Internal team culture and user experience

Strategic competitive advantage

Low adoption by the team

16.5%

n=33

Respondents for this option · Drivers

Internal team culture and user experience

Financial sustainability and budget alignment

Technical stability and ecosystem compatibility

Strategic competitive advantage

Integration / data problems with our stack

16.5%

n=33

Respondents for this option · Drivers

Technical stability and ecosystem compatibility

Internal team culture and user experience

Strategic competitive advantage

Financial sustainability and budget alignment

Direct impact on operational efficiency

A competitor offers something clearly better

14.0%

n=28

Respondents for this option · Drivers

Strategic competitive advantage

Direct impact on operational efficiency

Internal team culture and user experience

Financial sustainability and budget alignment

Technical stability and ecosystem compatibility

Price increase / budget pressure

12.0%

n=24

Respondents for this option · Drivers

Financial sustainability and budget alignment

Direct impact on operational efficiency

Strategic competitive advantage

Internal team culture and user experience

Poor customer support

4.0%

n=8

Respondents for this option · Drivers

Internal team culture and user experience

Strategic competitive advantage

Financial sustainability and budget alignment

Technical stability and ecosystem compatibility

Poor ROI / no measurable results audience

Female decision-makers aged 35-44 are the primary group citing poor ROI as the main reason for discontinuing SaaS tools.

74 / 200 respondents37%

Women represent 51% of this segment, significantly higher than the 29% baseline.

The segment is heavily comprised of professionals earning between $100,000 and $149,000 annually.

Decision-makers aged 35-44 are more likely to prioritize measurable results when evaluating software retention.

Key differences

Potential risks

What are they worried about?

Operational disruption and productivity loss during transition

The biggest risk is that changing tools will cause significant disruption to our existing team workflows, leading to temporary productivity losses that often outweigh the potential ROI gains.

Difficulty in proving ROI and justifying software value

The primary risk is failing to establish a robust framework for data collection, which makes it impossible to prove that the software is actually delivering the intended value. Without concrete evidence to justify the expenditure, I cannot effectively defend the tool's continued presence in our budget.

Strategic misalignment and long-term operational rigidity

The biggest risk is falling into a sunk cost fallacy where we keep forcing a tool that no longer aligns with our long-term strategy just because we have already invested heavily in its integration.

Over-reliance on vendor support and loss of internal technical expertise

The biggest risk is that relying too heavily on vendor support creates a dangerous bottleneck where our internal team loses the technical autonomy needed to resolve critical data integration issues independently.

High switching costs and operational inefficiency

The biggest risk is that the high switching costs will trap us in a cycle of operational inefficiency while we struggle to migrate data without losing critical historical accuracy.

Sampling data

Review the respondent-level sample records