{
  "generated_at": "2026-09-15T16:21:06.689Z",
  "platform": "moevox.com REST API (POST /api/v1/reports)",
  "bootstrap": {
    "iterations": 10000,
    "seed": 20260915,
    "method": "percentile interval over resampled per-respondent rows"
  },
  "runs": {
    "c1-n50": {
      "id": "c1-n50",
      "goal_submitted": "Which of these two taglines makes you more likely to try a grocery delivery service? A: 'Free delivery on your first order.' B: 'Groceries at your door in 30 minutes.'",
      "options_submitted": [
        "Free delivery on your first order",
        "Groceries at your door in 30 minutes"
      ],
      "sample_size_submitted": 50,
      "audience_submitted": "US adults aged 18 and older",
      "sample_size_fielded": 50,
      "stem_fielded": "Which of these taglines makes you more likely to try a new grocery delivery service?",
      "winner_status": "clear_winner",
      "report_url": "https://moevox.com/report/which-of-the-following-taglines-is-more-effective-at-driving-trial-aqlhETSaD4oelqGw",
      "credits_used": 50,
      "shares": [
        {
          "label": "Free delivery on your first order",
          "count": 27,
          "pct": 54,
          "ci95": [
            40,
            68
          ]
        },
        {
          "label": "Groceries at your door in 30 minutes",
          "count": 22,
          "pct": 44,
          "ci95": [
            30,
            58
          ]
        },
        {
          "label": "Neither of these options appeals to me",
          "count": 1,
          "pct": 2,
          "ci95": [
            0,
            6
          ]
        }
      ],
      "reported_shares_from_narrative": {
        "Free delivery on your first order": 54,
        "Groceries at your door in 30 minutes": 44,
        "Neither of these options appeals to me": 2
      },
      "recompute_matches_narrative": true
    },
    "c2-n100": {
      "id": "c2-n100",
      "goal_submitted": "Which of these two taglines makes you more likely to try a grocery delivery service? A: 'Free delivery on your first order.' B: 'Groceries at your door in 30 minutes.'",
      "options_submitted": [
        "Free delivery on your first order",
        "Groceries at your door in 30 minutes"
      ],
      "sample_size_submitted": 100,
      "audience_submitted": "US adults aged 18 and older",
      "sample_size_fielded": 100,
      "stem_fielded": "Which of these grocery delivery service taglines is more appealing to you?",
      "winner_status": "clear_winner",
      "report_url": "https://moevox.com/report/which-of-the-following-taglines-is-more-effective-at-driving-trial-aqlhVDSaD4oelqHt",
      "credits_used": 100,
      "shares": [
        {
          "label": "Free delivery on your first order",
          "count": 52,
          "pct": 52,
          "ci95": [
            42,
            62
          ]
        },
        {
          "label": "Groceries at your door in 30 minutes",
          "count": 42,
          "pct": 42,
          "ci95": [
            32,
            52
          ]
        },
        {
          "label": "Neither of these options",
          "count": 6,
          "pct": 6,
          "ci95": [
            2,
            11
          ]
        }
      ],
      "reported_shares_from_narrative": {
        "Free delivery on your first order": 52,
        "Groceries at your door in 30 minutes": 42,
        "Neither of these options": 6
      },
      "recompute_matches_narrative": true
    },
    "c3-n200": {
      "id": "c3-n200",
      "goal_submitted": "Which of these two taglines makes you more likely to try a grocery delivery service? A: 'Free delivery on your first order.' B: 'Groceries at your door in 30 minutes.'",
      "options_submitted": [
        "Free delivery on your first order",
        "Groceries at your door in 30 minutes"
      ],
      "sample_size_submitted": 200,
      "audience_submitted": "US adults aged 18 and older",
      "sample_size_fielded": 200,
      "stem_fielded": "Which of these grocery delivery service taglines is more likely to make you want to try the service?",
      "winner_status": "clear_winner",
      "report_url": "https://moevox.com/report/which-of-the-following-taglines-is-more-effective-at-driving-trial-aqlhnjSaD4oelqMk",
      "credits_used": 200,
      "shares": [
        {
          "label": "Free delivery on your first order",
          "count": 117,
          "pct": 58.5,
          "ci95": [
            51.5,
            65
          ]
        },
        {
          "label": "Groceries at your door in 30 minutes",
          "count": 75,
          "pct": 37.5,
          "ci95": [
            31,
            44.5
          ]
        },
        {
          "label": "Neither of these options appeals to me",
          "count": 8,
          "pct": 4,
          "ci95": [
            1.5,
            7
          ]
        }
      ],
      "reported_shares_from_narrative": {
        "Free delivery on your first order": 58.5,
        "Groceries at your door in 30 minutes": 37.5,
        "Neither of these options appeals to me": 4
      },
      "recompute_matches_narrative": true
    },
    "c4-n500": {
      "id": "c4-n500",
      "goal_submitted": "Which of these two taglines makes you more likely to try a grocery delivery service? A: 'Free delivery on your first order.' B: 'Groceries at your door in 30 minutes.'",
      "options_submitted": [
        "Free delivery on your first order",
        "Groceries at your door in 30 minutes"
      ],
      "sample_size_submitted": 500,
      "audience_submitted": "US adults aged 18 and older",
      "sample_size_fielded": 500,
      "stem_fielded": "Which of these grocery delivery taglines is more appealing to you?",
      "winner_status": "leaning_winner",
      "report_url": "https://moevox.com/report/which-of-the-following-taglines-is-more-effective-at-driving-trial-aqliBzSaD4oelqTC",
      "credits_used": 500,
      "shares": [
        {
          "label": "Free delivery on your first order",
          "count": 248,
          "pct": 49.6,
          "ci95": [
            45.2,
            54
          ]
        },
        {
          "label": "Groceries at your door in 30 minutes",
          "count": 220,
          "pct": 44,
          "ci95": [
            39.6,
            48.4
          ]
        },
        {
          "label": "Neither of these options",
          "count": 32,
          "pct": 6.4,
          "ci95": [
            4.4,
            8.6
          ]
        }
      ],
      "reported_shares_from_narrative": {
        "Free delivery on your first order": 49.6,
        "Groceries at your door in 30 minutes": 44,
        "Neither of these options": 6.4
      },
      "recompute_matches_narrative": true
    },
    "c5-n1000": {
      "id": "c5-n1000",
      "goal_submitted": "Which of these two taglines makes you more likely to try a grocery delivery service? A: 'Free delivery on your first order.' B: 'Groceries at your door in 30 minutes.'",
      "options_submitted": [
        "Free delivery on your first order",
        "Groceries at your door in 30 minutes"
      ],
      "sample_size_submitted": 1000,
      "audience_submitted": "US adults aged 18 and older",
      "sample_size_fielded": 1000,
      "stem_fielded": "Which of these grocery delivery taglines is more appealing to you?",
      "winner_status": "leaning_winner",
      "report_url": "https://moevox.com/report/which-of-the-following-taglines-is-more-effective-at-driving-trial-aqlitzSaD4oelqa9",
      "credits_used": 1000,
      "shares": [
        {
          "label": "Free delivery on your first order",
          "count": 491,
          "pct": 49.1,
          "ci95": [
            46,
            52.1
          ]
        },
        {
          "label": "Groceries at your door in 30 minutes",
          "count": 456,
          "pct": 45.6,
          "ci95": [
            42.6,
            48.8
          ]
        },
        {
          "label": "Neither of these options appeals to me",
          "count": 53,
          "pct": 5.3,
          "ci95": [
            4,
            6.7
          ]
        }
      ],
      "reported_shares_from_narrative": {
        "Free delivery on your first order": 49.1,
        "Groceries at your door in 30 minutes": 45.6,
        "Neither of these options appeals to me": 5.3
      },
      "recompute_matches_narrative": true
    },
    "c6-order-reversed": {
      "id": "c6-order-reversed",
      "goal_submitted": "Which of these two taglines makes you more likely to try a grocery delivery service? A: 'Free delivery on your first order.' B: 'Groceries at your door in 30 minutes.'",
      "options_submitted": [
        "Groceries at your door in 30 minutes",
        "Free delivery on your first order"
      ],
      "sample_size_submitted": 200,
      "audience_submitted": "US adults aged 18 and older",
      "sample_size_fielded": 200,
      "stem_fielded": "Which of these two taglines makes you more likely to try a new grocery delivery service?",
      "winner_status": "clear_winner",
      "report_url": "https://moevox.com/report/which-of-the-two-proposed-taglines-free-delivery-on-your-first-order-or-aqlj7jSaD4oelqqs",
      "credits_used": 200,
      "shares": [
        {
          "label": "Free delivery on your first order",
          "count": 118,
          "pct": 59,
          "ci95": [
            52,
            66
          ]
        },
        {
          "label": "Groceries at your door in 30 minutes",
          "count": 74,
          "pct": 37,
          "ci95": [
            30.5,
            44
          ]
        },
        {
          "label": "Neither of these options appeals to me",
          "count": 8,
          "pct": 4,
          "ci95": [
            1.5,
            7
          ]
        }
      ],
      "reported_shares_from_narrative": {
        "Free delivery on your first order": 59,
        "Groceries at your door in 30 minutes": 37,
        "Neither of these options appeals to me": 4
      },
      "recompute_matches_narrative": true
    },
    "c7-leading-stem": {
      "id": "c7-leading-stem",
      "goal_submitted": "Most people prefer the promise of fast delivery over a first-order discount. Which of these two taglines makes you more likely to try a grocery delivery service? A: 'Free delivery on your first order.' B: 'Groceries at your door in 30 minutes.'",
      "options_submitted": [
        "Free delivery on your first order",
        "Groceries at your door in 30 minutes"
      ],
      "sample_size_submitted": 200,
      "audience_submitted": "US adults aged 18 and older",
      "sample_size_fielded": 200,
      "stem_fielded": "Which of these taglines for a grocery delivery service is more appealing to you?",
      "winner_status": "leaning_winner",
      "report_url": "https://moevox.com/report/which-of-the-following-taglines-is-more-effective-at-driving-trial-aqlkUjSaD4oelqt7",
      "credits_used": 200,
      "shares": [
        {
          "label": "Free delivery on your first order",
          "count": 97,
          "pct": 48.5,
          "ci95": [
            41.5,
            55.5
          ]
        },
        {
          "label": "Groceries at your door in 30 minutes",
          "count": 85,
          "pct": 42.5,
          "ci95": [
            36,
            49.5
          ]
        },
        {
          "label": "Neither of these options",
          "count": 18,
          "pct": 9,
          "ci95": [
            5,
            13
          ]
        }
      ],
      "reported_shares_from_narrative": {
        "Free delivery on your first order": 48.5,
        "Groceries at your door in 30 minutes": 42.5,
        "Neither of these options": 9
      },
      "recompute_matches_narrative": true
    },
    "c8-reworded-neutral-stem": {
      "id": "c8-reworded-neutral-stem",
      "goal_submitted": "A grocery delivery service is choosing a tagline for its homepage. Which of the two taglines below would make you more likely to sign up? A: Free delivery on your first order. B: Groceries at your door in 30 minutes.",
      "options_submitted": [
        "Free delivery on your first order",
        "Groceries at your door in 30 minutes"
      ],
      "sample_size_submitted": 200,
      "audience_submitted": "US adults aged 18 and older",
      "sample_size_fielded": 199,
      "stem_fielded": "Which of these taglines would make you more likely to sign up for a new grocery delivery service?",
      "winner_status": "clear_winner",
      "report_url": "https://moevox.com/report/which-tagline-free-delivery-on-your-first-order-or-groceries-at-your-aqlkuTSaD4oelqxK",
      "credits_used": 199,
      "shares": [
        {
          "label": "Free delivery on your first order",
          "count": 78,
          "pct": 39.2,
          "ci95": [
            32.7,
            46.2
          ]
        },
        {
          "label": "Groceries at your door in 30 minutes",
          "count": 105,
          "pct": 52.8,
          "ci95": [
            45.7,
            59.8
          ]
        },
        {
          "label": "Neither of these options would encourage me to sign up",
          "count": 16,
          "pct": 8,
          "ci95": [
            4.5,
            12.1
          ]
        }
      ],
      "reported_shares_from_narrative": {
        "Free delivery on your first order": 39.2,
        "Groceries at your door in 30 minutes": 52.8,
        "Neither of these options would encourage me to sign up": 8
      },
      "recompute_matches_narrative": true
    }
  }
}